How to Make Crawler Visit Your Website Daily with Effective Search Engine Optimization

Table of Contents

1. Introduction
2. What is a Crawler?
3. Why Ask Crawler to Visit Your Website?
4. How to Make Crawler Visit Your Website Daily
   • On-Page SEO Optimization
   • Off-Page SEO Strategies
   • Content Update Frequency
5. Improve Website Ranking on Google’s First Page
6. Conclusion
7. FAQs

Introduction

Search engine optimization (SEO) is a very important part of the digital world which means that your site will be ranked higher and receive organic traffic on a regular basis. Another important element of SEO that is not always considered is to ensure that search engines crawlers visit your site on a daily basis. Crawlers visit your site regularly and therefore update your site quicker hence enhancing visibility and ranking.

You will have to know not only on- page SEO but also off-page SEO in case you want to know how to have crawlers visiting your site on a daily basis. This is what you are going to find out in this guide. To learn more, refer to the Digital Trainee’s digital marketing course in Pune where the masters train you in the practical skills of SEO.

What is a Crawler?

A crawler (sometimes a spider or bot) is a search engine program that search engine companies such as Google use to automatically scan and index websites. The crawlers will scan the contents of your webpage, the links and the structure of your page to know what your pages are all about.

A crawler inspects your site every time it is visited. The greater the frequency of your site crawling, the quicker your new pages or content will be listed on search results.

Example:

• Googlebot – web crawler of Google.
• Bingbot – Bing’s web crawler

Pro Tip: Google search console can also be used to check the frequency with which Googlebot crawls the sites.

Why Ask Crawler to Visit Your Website?

One of the most important aspects of ensuring that your SEO performance is high is by ensuring that the crawlers visit your site on a daily basis. Here’s why:

• Rapid Indexing: Your most recent product or content updates are now visible at the top of the search results because they were frequently visited.
• Better Ranking: A frequently changed site will also send a message to Google that your contents are new and valuable.
• Greater Visibility: The more often you are crawled the higher your likelihood of ranking on competitive keywords.
• Enhanced User Experience: Repetitive crawling will make sure that search engines present to users the latest information in your site.

Properly optimized websites are given more priority by search engines when they are being crawled, which is a significant success of search engine optimization.

How to Make Crawler Visit Your Website Daily

To revisit your site with crawlers, you need a combination of technical SEO, new content and off-page cues. Let’s explore each one.

On-Page SEO Optimization

The configuration of your on page SEO dictates the ease with which a crawler will move around your site.

Here’s what to do:

• Optimize meta tags (titles, descriptions and keywords).
• Internal links should be used to make related materials to aid crawlers in finding additional pages.
• Enhance speed of page – faster pages are indexed more frequently.
• Make XML sitemaps and upload them on Google Search Console.
• Make it mobile-friendly Google is mobile-first indexing.

Off-Page SEO Strategies

Off-page SEO is used to establish an authority and trust which are some of the most important indicators to crawlers.

Focus on:

• Premier backlinks: Get links with high reputation websites within your niche.
• Social indicators: Advertise your work on social networks.
• Guest blogging: Post useful content in the authority sites that have links to your site.
• Directory submissions: Add your site to the reputable business directories.

Such off-page activities draw in traffic and provide a message to the search engines that your site is alive and worth visiting routinely.

Content Update Frequency

Frequent updates of content can be considered as one of the simplest methods of encouraging visitors to come daily and use crawlers.

• Post every 2-3 days on the blog.
• Change older information with new statistics, pictures or links.
• Also put new pages or case studies on your website frequently.
• Re-write meta descriptions and titles to improve the key word matching.

The more frequently your web site changes, the higher the chances that the crawlers will re-appear on a daily basis to re-index the changes.

Improve Website Ranking on Google’s First Page

The fact that crawlers visit your site every day helps in Google ranking algorithm in a number of ways:

• Freshness factor: Google prizes websites that refresh the information regularly.
• Optimization of the keywords: Keyword optimization is an activity that is done frequently to ensure relevancy.
• Authority building: The constant updates and links generate domain authority.
• Increased click-through rates (CTR): Improved titles and description attract more clicks.

To maintain high rankings:

• Frequency of track crawling in Google search engine.
• Detect crawl errors and correct broken links.
• Continue optimizing the technical SEO (robots.txt, schema markup, canonical tags).

Conclusion

Technical SEO, frequent updates of content, and successful digital marketing activities are the ingredients that can help you ensure that search engine crawlers come to your site every day. The more you optimize your webpage the faster search engines will identify and index your contents enhancing your overall ranking.

Should you desire to learn the art of SEO and gain practical knowledge of the newest trends in digital marketing, take the Digital Trainee’s online digital marketing course and improve the performance of your websites to the next stage.

FAQs

1. Google crawling frequency of a site?

A. It will be based on the activity of your site. Crawling takes place every day or even several days per week to active sites that are being updated on a regular basis.

2.What is the way to get to know the crawler activity on my site?

A. Monitor crawler visits to your pages and determine problems using Google Search Console, Crawl Stats report.

3. Is updating really a way of attracting crawlers?

A. Yes! Constant updates will inform search engines that you are busy and it will crawl regularly.

4. What happened, my site is not crawled on a regular basis?

A. Better internal connections, crawl errors, and sitemap submission in Google Search console.

Author: Prashant Kadukar, Founder & CEO, Digital Trainee 

Bio: The founder and director of Digital Trainee, Mr. Prashant Kadukar has been an inspiration owing to his laurels all along. An MIT alumni, he happens to be a Google Ads & Bing Certified Professional. His decade long mastery in strategizing, designing, and implementing Digital Marketing plans and campaigns is well known. Mr. Prashant’s portfolio consists of serving 100+ Domestic and International clients, and consulting numerous startups on aspects such as strategy and growth. The workshops conducted by him have been insightful to an extent where the majority of the attendees have chosen a career in this field. Such has been the impact!